Viral Marketing
The holy grail of consumer engagement and social network marketing campaigns; how do you ‘make’ something go viral? It all comes down to two things; The Idea, and the Functionality. The idea is...
View ArticleSocial Media
AndMine partners with many brands in optimising social followings to present the strongest social presence online. From Facebook to Twitter, Instagram to Pinterest and everything in-between, consumers...
View ArticleBusiness Strategy
Social media, SEO, SEM, EDMs, APIs – the world of internet marketing has evolved a lot with the increasing prevalence of online media, something that is constantly changing the way you do business and...
View ArticleThe Four Pillars of Online Success
Trying to capture and then optimise everything that goes on in the digital world for your business isn’t a simple process. In fact, this document, which covers the best practice for online to offline...
View ArticleHigh Street Armadale Website
Client: High Street Armadale (http://highstreetarmadale.com.au/) Brief: Working with the HSA Commitee Members and Marketing Manager to redesign a self managed website using AndMine’s Custom CMS, to...
View ArticleAre Mobile Websites Important? Yes…
Are Mobile websites Necessary? – Also Yes. If your business website isn’t mobile ready (your site renders well on all mobile devices) in the next year, you’ll be loosing clients and customers. Plan...
View Article10 Top Tips for Big Commerce Users
We are loving the new version of BigCommerce, especially the AndMine Expert Page. Do you have a BigCommerce eStore? If so, here are 10 top tips to help improve your sales online; 1. Get on board with...
View ArticleWhen are the Best Times to Engage with People on Social Media?
Social media is a powerful tool. When used properly, you can reach your target audience in a way unheard of only a few years ago. But just as important as the content of your posts, is your timing. As...
View ArticleGrowth Hacking: Things you need to know while working with a Growth Hacking...
Growth Hacking (GH). Have you heard this term yet? It’s probably not what you’re thinking… Contrary to the concept of ‘hacking’, which immediately brings to mind Julian Assange or a teenage Matthew...
View ArticleWhy is Digital Marketing Important?
Digital marketing is a powerful tool. When used correctly, it can lead to a level of positive ROI considered unthinkable only a few years ago. But many companies, marketing managers and platforms alike...
View ArticleSocial Media
AndMine partners with many brands in optimising social followings to present the strongest social presence online. From Facebook to Twitter, Instagram to Pinterest and everything in-between, consumers...
View ArticleBusiness Strategy
Social media, SEO, SEM, EDMs, APIs – the world of internet marketing has evolved a lot with the increasing prevalence of online media, something that is constantly changing the way you do business and...
View ArticleFacebook’s Graph Search – How to Benefit your Business
Metacrawler, Yahoo and Exite were some of the hot topics among software engineer students like me at the University of Melbourne, back when Google was treated as a misspelt newbie. Who knew this...
View Article5 Top Pinterest Strategies for Business
Social media is increasingly becoming a virtual space for people to interact and share their interests, empowering social media channels to claim a fair share of the online marketing industry....
View ArticleA Brighter You
Elucent another of AndMine’s most loved brands recently launched their new Brightening Skincare Range. Based on cutting edge research into skin tones, pigmentation and anti-aging, the new whitening...
View ArticleMoov It, Or Lose It!
AndMine was asked to develop the website for one of Australia’s most loved treatments for Head-Lice. Working with Ogilvy Action in Melbourne, we designed and developed a completely new digital...
View ArticleSocial Media Marketing Tips & Advice For Business
Firstly some quick stats on how US companies see the Social Media Opportunity. It is interesting to see that Medium sized businesses see social as a massive opportunity, those I suppose who are agile...
View ArticleBe Agile, Lean and Disruptive.
Every month we see major shifts in technology and how people are connecting with each other. Long term, to survive this digital darwinism, businesses and brands need to be super agile. Test lean and...
View ArticleCheat Sheet for Social Media 2013 / 2014
Ok, so below is a snapshot and cheat sheet for Social Media to round out 2013 and the start of 2014 is attached. We’ve developed this thinking about businesses and the decision making process about...
View ArticleBest Practices for SEO Writing
Best Practices and General Rules for SEO Writing Why is writing good SEO content important? It means the content you write will be found more often, assuming of course you pick keywords that are not...
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